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How to Make the Most Out of Instagram Ads

Instagram is a popular social media platform for marketers, and it’s easy to figure out why. More and more people are thronging Instagram, making it a brilliant place to showcase your brand through advertising.  These tips will help you get the most out of your ad campaigns.

Make Use of the Zoom Feature

The zoom function allows you to do some close-up marketing with your ads. More specifically, it enables you to pinch the screen to zoom your videos and photos.  What this means this that you can flex your creativity and come up with tweaks to make your ad outshine those of your competitors. Think of it as a way of making your ads more appealing to attract the attention of potential customers.

Promote Your Best Content

Okay, not every post you make on Instagram will attract the attention that you want. Even then, you can generate new content for your ads by creating an ad copy with a strong call to action that will have the most impact with your target audience. The best way to do this is to go through your organic posts and locate images that brought you the most engagement. All you will need to do after this is to repurpose these post ads. That way, you can rest assured that you’ll boost the level of response and reach a wider audience.

Be Creative With Your Ads

One of the easiest ways to improve engagement and get more click-throughs with your ads on Instagram is to ensure that your ads don’t look like ads. In other words, your target audience is likely to respond to your content if it appears more natural instead of outright promotion. On top of that, don’t forget to include actual people in your videos and images. Statistics indicate that images containing faces are likely to get thirty-eight percent more engagement in comparison to other types of posts.

…Remember to grow your following

Make sure that you’re building your Instagram following even as you embark on an ad campaign. You can buy them if that is what it takes to have the numbers on your side. Visit to learn more about the benefits that come with buying real Instagram followers and where you purchase them. Remember, you’re likely to score more success with your advertising efforts on Instagram if you have a large following already.

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